THE ORDINARY SERUM NIACINAMIDE 10%+ZINC 1% 30ML

Skin Benefits

• Boosts skin brightness and improves luminosity with a high 10% concentration of Niacinamide (Vitamin B3).
• Reinforces the skin barrier to visibly hydrate and protect skin in as little as 7 days.
• Smooths skin texture with continued use, delivering noticeably softer skin after 8 weeks.
• Regulates excess sebum activity with Zinc PCA 1%, helping to minimize the appearance of pores and reduce congestion.
• Reduces redness and inflammation while supporting the skin's natural healing process.
• Targets puffiness, blemishes, and dryness in one lightweight, water-based formula suitable for all skin types.

How to Use

1. Cleanse and tone your face before application.
2. Apply a few drops to the entire face and neck morning and evening.
3. Gently pat into skin with fingertips until fully absorbed.
4. Follow with your moisturizer, and apply SPF in the morning.
5. If irritation occurs, rinse off, cease use, and consult a physician.

Patch testing prior to use is advised. Keep out of reach of children. Use only as directed on unbroken skin.

Active Ingredients

• Niacinamide (Vitamin B3) 10% - helps brighten skin tone, smooth texture, strengthen the skin barrier, reduce blemishes and congestion, regulate oil production, and minimize the appearance of pores.
• Zinc PCA 1% - visibly controls excess sebum, reduces inflammation, and supports the skin's natural healing process for a clearer, more balanced complexion.

Full ingredient list: Zinc PCA, Niacinamide

Skin Suitability

This serum is ideal for anyone looking to address visible puffiness, breakouts, and skin sensitivity, and is suitable for virtually all skin types including sensitive skin.

• Suitable for all skin types.
• Suitable for sensitive skin.
• Non-comedogenic, meaning it will not clog pores.
• Targets the following skin concerns: puffiness, acne, dryness, redness, and sensitivity.
• Safe for use by those aged 13 and over.

Safety Tips

• Patch test recommended before first use.
• Consult your doctor before use if you are pregnant or breastfeeding.
• Suitable for ages 13 and above only. Keep out of reach of children.
• Do not layer directly with Vitamin C (L-Ascorbic Acid) in the same routine step, as high-concentration niacinamide may reduce its efficacy.
• Avoid combining with strong AHA/BHA exfoliants in the same routine step.
• Avoid direct contact with the eyes and the eye contour area. If contact occurs, rinse thoroughly.
• Do not use on sensitive, peeling, or compromised skin.
• Use only as directed on unbroken skin.
• Contact of the product with the skin must be of limited frequency or duration.
• If skin or eye irritation occurs, rinse thoroughly, stop use, and consult a physician.
• Store in a cool, dry place, away from direct sunlight, at room temperature (around 25°C). Ensure the cap is tightly closed after each use.

Skincare Routine

This serum fits into Step 3 of your daily routine, sitting between your toner and moisturizer for both morning and evening use.

1. Cleanse: Wash your face thoroughly before applying this serum.
2. Tone: Apply your toner and allow it to absorb before moving to the next step.
3. Apply this serum: Dispense a few drops and gently pat into the entire face until absorbed. Use both morning and evening.
4. Layer heavier serums: If you use additional serums, apply any thicker or heavier formulas after this serum has been absorbed.
5. Moisturize and protect: Follow with your moisturizer, and in the morning apply SPF as your final step.

Layering note: Avoid applying this serum in the same routine step as Vitamin C (L-Ascorbic Acid), as high-concentration niacinamide may reduce its efficacy; also avoid combining it in the same step with strong AHA or BHA exfoliants.

Reviewed by the Al Mujtama Pharmacy Beauty Care Team. Last reviewed: 06-07-2026.