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BEAUTY OF JOSEON SERUM GLOW DEEP RICE+ARBUTIN 30ML
- Sku : I-033694
Key features
Formulated with 68% rice bran water and 2% alpha-arbutin, this brightening serum targets hyperpigmentation, uneven skin tone, and dullness while delivering deep hydration for a plump, nourished complexion. Alpha-arbutin works by inhibiting tyrosinase activity to reduce melanin production and fade dark spots, while niacinamide helps improve skin texture and balance the skin, and panthenol soothes and strengthens the skin barrier. Suitable for all skin types, it is an ideal choice for those looking to achieve a more radiant, even-toned, and well-hydrated complexion.- Brand: BEAUTY OF JOSEON
- Product Type: Face Serum
- Skin Type: All Skin Types
- Product Form: Serum
- Fragrance Free: Yes
- Paraben Free: Yes
- Vegan: Yes
- Natural / Organic: Partially
- Serum Target: Brightening
Frequently bought together
Skin Benefits
- Brightens and clarifies skin tone with a high-concentration 68.6% rice bran water base that nourishes and promotes a radiant complexion.
- Fades dark spots and reduces hyperpigmentation through 2% alpha-arbutin, which works by inhibiting melanin production for a more even skin tone.
- Hydrates deeply to leave skin looking plump and nourished, addressing dryness and dehydration with every application.
- Reduces redness and soothes irritation with panthenol, which also helps strengthen the skin's natural barrier over time.
- Improves skin texture and balances oil production thanks to niacinamide, resulting in a smoother, more refined complexion.
- Targets dullness and uneven tone with a combination of brightening actives suited to all skin types, morning and evening.
How to Use
- Cleanse and tone your face before application.
- Apply 2-3 drops of the serum onto your face and neck.
- Gently pat and press the serum into the skin until fully absorbed.
- Follow with a moisturizer to seal in hydration.
- Apply sunscreen as the final step during your morning routine.
Patch Test Recommended: Before first use, apply a small amount to a discreet area of skin and wait 24 hours to check for any adverse reaction.
Active Ingredients
- Rice Bran Water (68.6%) - Deeply hydrates and nourishes the skin with amino acids and minerals, while helping to clarify and brighten the complexion for a healthy, radiant glow.
- Alpha-Arbutin (2%) - Inhibits melanin production by limiting tyrosinase activity, effectively fading dark spots and evening out skin tone for a visibly clearer complexion.
- Niacinamide - Targets hyperpigmentation and uneven skin tone while balancing oil production and improving overall skin texture for a smoother, more refined appearance.
- Panthenol - Delivers lasting hydration, soothes irritation, and strengthens the skin's natural barrier to keep it resilient and comfortable throughout the day.
Full ingredient list: Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping
Skin Suitability
This serum is ideal for adults of all skin types, including those with sensitive skin, who want to address common concerns such as dullness, dryness, and uneven tone.
- Suitable for all skin types.
- Suitable for sensitive skin.
- Non-comedogenic - will not clog pores.
- Targets dryness, hyperpigmentation, dullness, redness, and skin sensitivity.
- Intended for adult use only.
Safety Tips
- For external use only.
- Avoid direct contact with eyes.
- Conduct a patch test before first use, especially if you have sensitive skin.
- Discontinue use if irritation, redness, or severe sensitivity occurs.
- This product may increase sun sensitivity - apply sunscreen during the day.
- Suitable for adults only.
- Safe for use during pregnancy.
- Avoid using alongside strong exfoliating products at the same time.
Skincare Routine
This serum fits into Step 3 of your routine, applied after toner and before moisturizer, both morning and evening.
- Cleanse your face thoroughly before beginning your routine.
- Apply your toner as usual and allow it to absorb.
- Dispense 2-3 drops of the serum and gently pat and press it into the skin until fully absorbed.
- Follow immediately with your moisturizer to seal in the serum.
- Repeat this routine both in the morning and evening for best results.
Reviewed by the Al Mujtama Pharmacy Beauty Care Team. Last reviewed: 26-06-2026.
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