WEL KOLESTON CREAM DEEP ASH MEDIUM BLONDE 307\11

Description For those who dream of a truly cool, ash blonde without a hint of warmth, Wella Koleston's Deep Ash Medium Blonde is the answer. This is not your average ash blonde. The "/11" signifies an intense, double-ash pigment load, expertly formulated to solve the problem of persistent brassiness and orange undertones that other dyes can't handle. Powered by Wella's deep-infusion technology, it drives the cool pigments deep into the hair for a powerful, long-lasting neutralization effect. The kit comes complete with a pre-colour serum, post-colour gloss treatment, and a Day 15 Colour Reactivator to ensure your intensely cool blonde stays perfect. Key Benefits Intense Ash Tone (/11): A double-ash formula that provides maximum neutralization of orange and yellow tones. Pure, Cool Blonde Result: Delivers a modern, sophisticated, and undeniably cool medium blonde. 100% Grey Coverage: Provides intense, flawless coverage for even resistant grey hair. Long-Lasting Intensity: Wella's technology ensures your colour stays deep, vibrant, and true-to-tone. Complete Colour System: Includes pre- and post-colour treatments to protect hair and boost vibrancy. How to Use Prep: Always perform an allergy test 48 hours before use. Apply the Pre-Colour Serum to the ends of your hair. Wear gloves. Mix & Apply: Mix the colour cream and developer. Apply to dry, unwashed hair, starting with the roots. Wait & Rinse: Leave on for the time specified in the leaflet (usually 30-40 minutes). Rinse thoroughly and apply the Gloss Treatment for 2 minutes. Day 15: Use the Colour Reactivator to refresh your colour's intensity. Important Cautions & Warnings A skin allergy test is mandatory 48 hours before each use. Hair colourants can cause severe allergic reactions. Do not use to dye eyelashes or eyebrows. Keep out of reach of children. Product Specifications Brand: Wella Koleston Product Type: Permanent Cream Hair Colour Colour: 307/11 Deep Ash Medium Blonde Key Feature: Intense Ash (/11), Anti-Brass, 100% Grey Coverage Includes: Colour Reactivator, Pre-Colour Serum