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WEL SOFT COLOR AMM.FREE MEDIUM BROWN 40
WEL SOFT COLOR AMM.FREE MEDIUM BROWN 40
59
WEL SOFT COLOR AMM.FREE MEDIUM BROWN 40

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⁨EXTRA30⁩
Brand : WELLA

WEL SOFT COLOR AMM.FREE MEDIUM BROWN 40

59
  • Sku : I-029419
  • Key features

    Wella Soft Color in Medium Brown 40 delivers a rich, classic brown shade with natural-looking grey coverage, all through a completely ammonia-free formula. The colour cream is enriched with Shea Butter, Coconut Oil, and Aloe Vera, which work to nourish hair during the colouring process and leave it looking softer and more radiant. This demi-permanent hair colour offers a damage-conscious approach to achieving a timeless, sophisticated brown result.
    • Brand: WELLA
    • Product Type: Hair Dye
    • Key Ingredients: Coconut Oil, Shea Butter, Aloe Vera
    • Best For: Color-Treated
    • Targets: Damage & Breakage
    • Texture: Cream
    • Application: Rinse-off
    • Leave On: 20 minutes (all-over application); 10 minutes on roots (for touch-ups), potentially an extra 5 minutes for best coverage
    • Color / Shade: Medium Brown 40
    • Shade Number: 4.0
    • Ammonia Free: Yes
    • Permanence: Demi-Permanent
    • Grey Coverage: 100% Grey Coverage

Frequently bought together

Description
Specification

Color Benefits

  • Colours hair without ammonia, delivering a damage-free experience that is kind to your hair.
  • Blends away the first signs of grey with beautiful, natural-looking coverage.
  • Delivers a rich, classic Medium Brown shade that looks incredibly natural and sophisticated.
  • Nourishes hair deeply during the colouring process with Shea Butter, Coconut Oil, and Aloe Vera.
  • Leaves hair visibly softer, healthier, and more radiant after the colouring process.

How to Apply

  1. Perform an allergy test 48 hours before colouring.
  2. Mix the colour cream and developer together.
  3. Apply the mixture to clean, dry hair.
  4. Leave the colour on for 20 minutes.
  5. Rinse your hair thoroughly.
  6. Apply the included conditioner.

Key Ingredients

  • Shea Butter - deeply nourishes and conditions hair during the colouring process, leaving it softer and healthier.
  • Coconut Oil - helps nourish and strengthen hair while colour is applied, contributing to a visibly more radiant result.
  • Aloe Vera - works alongside the other natural conditioners to hydrate and improve hair's overall condition during colouring.

Safety Warnings

  • Always perform an allergy test 48 hours before each use, as hair colourants can cause allergic reactions.
  • Mix the colour cream and developer together before applying to your hair.
  • Apply the product to clean, dry hair only and leave it on for no longer than 20 minutes.
  • Rinse your hair thoroughly after the processing time is complete.

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