LOREAL PRODIGY COLOR SUPER LIGHT ASH BLONDE 10.1

Color Benefits

• Lifts hair to an extra-light, cool blonde shade without the use of ammonia, for a more comfortable coloring experience.
• Delivers color deep into the hair shaft using Micro-Oil Technology, producing a rich, multi-dimensional, and natural-looking result.
• Neutralizes unwanted yellow and orange tones with powerful ash (.1) pigments, eliminating brassiness for a stunningly cool blonde.
• Leaves hair feeling nourished, incredibly soft to the touch, and brilliantly shiny after coloring.
• Achieves a clear, bright, luminous blonde that looks natural rather than flat or one-dimensional.

How to Apply

1. Perform an allergy alert test 48 hours before use.
2. Put on gloves and mix the colorant cream and developer as directed in the enclosed leaflet.
3. Apply the mixture to your roots first, then spread it through your lengths and ends.
4. Leave the color to develop for the recommended time, typically 30 to 40 minutes.
5. Rinse your hair thoroughly, then apply the included post-color conditioner.

Key Ingredients

• Micro-Oil Technology - propels color and lift deep into the hair for a rich, multi-dimensional, natural-looking blonde result.
• Ash (.1) Pigments - powerful cool-toned pigments that neutralize unwanted yellow and orange tones to deliver a clear, bright, brass-free blonde.
• Ammonia-Free Color Formula - achieves high-lift blonde color without the use of ammonia, for a more pleasant coloring experience.
• Post-Color Conditioner - applied after rinsing to leave hair feeling nourished, soft, and brilliantly shiny.

Safety Warnings

• Perform a skin allergy (patch) test 48 hours before each use, as hair colorants can cause severe allergic reactions.
• Always wear the gloves provided before mixing and applying the color.
• Do not use this product to dye eyelashes or eyebrows.
• Mix the colorant cream and developer according to the instructions in the leaflet before applying.
• Rinse hair thoroughly after the development time and follow with the post-color conditioner.