WEL KOLESTON7 CREAM MEDIUM ASH BLONDE 7\1

Color Benefits

• Neutralizes unwanted brassiness and yellow tones with cool ash reflects for a true, balanced medium blonde result.
• Covers 100% of grey hair, including the most resistant strands, for a flawless, uniform finish.
• Penetrates deep into the hair fibre using advanced deep-infusion technology to deliver rich, multi-dimensional colour that truly lasts.
• Protects colour vibrancy over time with a water-protection factor that keeps your shade looking brilliant for longer.
• Nourishes hair throughout the entire process with a 3-step system that cares for strands before, during, and after colouring.
• Boosts colour intensity and shine at the two-week mark with an included Day 15 Colour Reactivator treatment.

How to Apply

1. Perform a skin allergy test 48 hours before colouring and put on the gloves provided.
2. Apply the Pre-Colour Serum to the ends of your hair before mixing the colour.
3. Mix the colour cream and developer together until fully combined.
4. Apply the mixture to your roots first, then work it through the rest of your hair.
5. Rinse your hair thoroughly, then apply the Advanced Intense Gloss Treatment.
6. On Day 15, apply the Colour Reactivator to wet hair, leave for 10 minutes, then rinse out.

Safety Warnings

• Always perform a skin allergy test 48 hours before each use, as hair colourants can cause severe allergic reactions.
• Put on the gloves provided before mixing or applying the colour.
• Apply the Pre-Colour Serum to the ends of your hair before colouring to help protect them.
• Rinse your hair thoroughly after the colour processing time is complete.
• When using the Day 15 Colour Reactivator, apply it to wet hair, leave it on for 10 minutes, and then rinse it out.

Reviewed by the Al Mujtama Pharmacy Beauty Care Team. Last reviewed: 24-08-2026.