WEL KOLESTON7 CREAM MEDIUM ASH BLONDE 7\1

Description Tired of your blonde hair turning yellow or brassy? Wella Koleston is your trusted solution for intense, true-to-tone results. The Medium Ash Blonde 7/1 shade is a classic cool blonde that solves the problem of unwanted warmth. Koleston's advanced formula with deep-infusion technology penetrates the hair fibre for a rich, multi-dimensional colour that truly lasts. The kit comes complete with a pre-colour serum to protect your hair and a special Day 15 Colour Reactivator to boost vibrancy weeks later, giving you a complete, professional colouring experience. Key Benefits Cool, Natural Ash Blonde: A perfectly balanced medium blonde with ash reflects ("/1") to neutralize brassiness. 100% Grey Coverage: Flawlessly conceals even the most resistant grey hairs. Long-Lasting Vibrancy: Features a water-protection factor to keep your colour brilliant for longer. Includes Day 15 Colour Reactivator: A unique treatment to boost your shade's intensity and shine. Nourishing 3-Step System: Cares for your hair before, during, and after colouring. How to Use Prep: Always perform a skin allergy test 48 hours before colouring. Put on gloves. Apply the Pre-Colour Serum to the ends. Mix & Apply: Mix the colour cream and developer. Apply to roots first, then to the rest of the hair. Rinse & Condition: Rinse well, then apply the Advanced Intense Gloss Treatment. Day 15: Use the Colour Reactivator on wet hair. Wait 10 minutes, then rinse. Important Cautions & Warnings A skin allergy test is mandatory 48 hours before each use. Hair colourants can cause severe allergic reactions. Product Specifications Brand: Wella Koleston Product Type: Permanent Cream Hair Colour Colour: 7/1 Medium Ash Blonde Key Feature: 100% Grey Coverage, Anti-Brass