LOREAL EXCELLENCE CREME VERY LIGHT ASH BLONDE 9.1

Color Benefits

• Neutralizes yellow and brassy tones with powerful ash reflects for a pure, cool, very light blonde result.
• Covers 100% of grey hair with rich, uniform colour throughout.
• Protects fragile hair before colouring with the Pre-Colour Serum applied to the ends.
• Strengthens hair during the colouring process through a Colour Cream enriched with Pro-Keratine.
• Replenishes and softens hair after colouring with a Post-Colour Conditioner containing Collagen.
• Delivers long-lasting, anti-brass colour that keeps hair looking cool and vibrant over time.

How to Apply

1. Perform an allergy test 48 hours before use.
2. Apply the Pre-Colour Serum to the ends of your hair to protect them before colouring.
3. Mix and apply the Colour Cream evenly to your hair.
4. Leave the Colour Cream on for 30 minutes.
5. Rinse out the Colour Cream thoroughly.
6. Apply the Post-Colour Conditioner, leave for 2 minutes, then rinse.

Key Ingredients

• Pro-Keratine - works within the colour cream to strengthen hair as it colours, leaving it more resilient.
• Collagen - included in the post-colour conditioner to replenish hair after the colouring process, leaving it soft and silky.
• Ash Reflects - powerful cool-toned pigments that neutralize unwanted yellow tones during lightening for a pure, cool blonde result.

Safety Warnings

• Perform a mandatory allergy test 48 hours before each use, without exception.
• Be aware that hair colourants can cause severe allergic reactions.
• Apply the Pre-Colour Serum to the ends of your hair before colouring to protect fragile hair.
• Leave the colour cream on for 30 minutes only, then rinse thoroughly.